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Sales Enablement

#CustomerSpotlight: Michaela Britt from Workato

Today marks an exciting moment – we are launching  the #CustomerSpotlight series, dedicated to showcasing our customers’ career achievements and thought leadership in sales enablement. Our customers across roles and industries are inventing the future of sales enablement every day, and through these interviews, we will shine a light on how they are making big […]

Best Practices

Hacking Hackathons: Our Best Practices for Inventing the Future

Six months ago, I was tapped to lead Highspot’s first virtual Hackweek – a weeklong hackathon where teams from across the company come together to push the boundaries of our product. At the time, I wasn’t sure what to expect – I had never organised a corporate event of any kind. Nonetheless, I responded to […]


Measuring What Matters Most in Sales

The global pandemic has changed the B2B selling environment. Research shows remote buying and selling is the preferred way of doing business, and this is expected to continue in the future. However, only 25% of sales organisations are directly measuring virtual sales behaviours that drive sales success. ValueSelling Associates and Training Industry recently conducted research […]