execute successful new product launches

Execute Successful New Product Launches

With Highspot, eliminate common launch pitfalls and showcase business impact.

Launch at Scale

Deliver everything your organisation needs for a successful product launch—and measure what matters most along the way.

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launch at scale

Land Launches With GTM Teams

Deliver all the resources reps need to execute your product launch at scale—from pitch decks to sales plays to battlecards.

Train Reps to Sell

Get reps ready to win with training that’s easy to build and always on-message—even as value props and timelines shift throughout the course of your launch.

Coach to Reinforce New Strategies

Provide sales managers with the tools they need to coach their reps on new selling motions and deliver new talk tracks.

Measure Success at Every Stage

See exactly how your launch is landing with scorecards that track the leading indicators of GTM success and connect launch efforts to real revenue outcomes.

We had to rethink our go-to-market strategy. We had to change how we did things and when we did things.  We communicated our pivot all through [Highspot]. It was a game-changer.
Andrea Marcy, Product Marketing Director, Kasasa
Andrea Marcy

Highspot Benefits

Sales Plays

Structure your product launch plays with SmartPages™ that frame content and training so sellers can execute the launch as designed.

Play Scorecards

Connect the content, training, and plays that make up your product launch to business outcomes to measure GTM effectiveness.


See which teams are ready to sell and who has mastered the perfect new product practice pitch with engaging lessons and courses.

Single Source of Truth

Create a unified, easy-to-navigate launch content library to equip reps with everything they need to know, say, show, and do.

SuperCharge Your Product Launches with Highspot